Our Narrative

Narrative is an innovative market leader in wearable cameras and intelligent image analysis.

Founded in Sweden in 2012, Narrative was first called Memoto. The name was supposed to allude to the sentiment of “memory + automatic”, because an automatic memory was essentially what this new company was set to build.

On October 23 2012, the Kickstarter campaign “Memoto Lifelogging Camera” set sails. The goal was to bring in $50,000 to have the resources to move into production. 36 days later, 2,871 amazing people from San Francisco to Shanghai had pledged an astonishing total of $550,189 and we were set to bring the Memoto Lifelogging Camera to reality. How that happened? Well, mostly because people are generally loving and awesome – and thanks to a hardworking team.

2013 brought a need for a name change after we learned that Memoto conflicted with another company’s name containing “Moto”. The new name, Narrative, reflects what we strive for: a world where everyone can tell their own story. And the product formerly known as the Memoto Lifelogging Camera made its debut with users under the name Narrative Clip.

In 2014, the Narrative Clip is available for immediate shipping to all continents and most countries. You can order one here on our webshop or visit one of our retailers.

Our story continues and we hope you will be a part of it. Let us know how we can be better!

Company facts

Founded: 2012

Founders:

• Björn Wesén (CTO)
• Martin Källström (CEO)
• Oskar Kalmaru (CMO)
• Sebastian Björkelid (Product Manager)
• Simon Pantzare (Developer)

Offices:

• Linköping, Sweden (HQ)
• Stockholm, Sweden
• Lund, Sweden
• San Francisco, USA

Investors (in order of investment):

• Passion Capital
• Peter Read
• Felix Petersen
• LDV Capital
• True Ventures
• Khosla Ventures

Board of Directors:

• Keith Rabois, Khosla Ventures
• Om Malik, True Ventures
• Björn Wesén, Narrative
• Oskar Kalmaru, Narrative
• Martin Källström, Narrative