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Narrative AB Privacy & Cookie policy

Version 1.1
Last revised May 26th 2015

This is a legal document about your privacy when you use Narrative’s Site and Services. Please refer to this right column for explanations of the paragraphs in plain english.

Narrative AB, 556870-9520, (“Narrative”, “we” “our”, or “us”). is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our website, located at and, our mobile application (“Application(s)”), and our widgets (collectively, the “Site”) and online services (“Services”). Our online services include our web applications, our web shop and our Customer Care (regardless of through what channel it is provided and our developer portal. This Privacy Policy governs your access of the Narrative Site and Services, regardless of how you access them. If you do not comply with this Privacy Policy, you should not use our Site or Services.

Questions; Contacting Company; Reporting Violations

We want to hear from you if you have questions on the privacy policy!

If you have any questions or concerns about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address:
Narrative AB
Attn: Privacy
Brahegatan 60
SE-114 37 Stockholm

1. User Consent

Using Narrative’s Site and Services means that you agree to what is said in this Privacy Policy.

By submitting Personal Data through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

2. A Note About Children

Let us know if someone under 13 is using Narrative, because we do not want them to.

We do not intentionally gather Personal Data from visitors who are under the age of 13. If a child under 13 submits Personal Data to Company and we learn that the Personal Data is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at

3. A Note to Users Outside of the United States

We may store your data outside of Europe, with suppliers that all sign off to the common rules around privacy protection.

By visiting the Site and providing us with data, you acknowledge and agree that your Personal Data may be processed for the purposes identified in the Privacy Policy. In addition, you agree that your Personal Data may be processed in a country outside the European Union/European Economic Area, e.g. the United States. By providing your data, you consent to such transfer of data. Our suppliers of storage and customer care systems adhere to the United States/European Union Data Protection Safe Harbor Arrangement, which can be located at http://www.exportgove/safeharbor (“Safe Harbor”).

4. Types of Data We Collect.

There is “personal data” that is linked to you as a person and there is “anonymous data” that is not linked to you as a person. Below are details on how we deal with these types of data.

“Personal Data” means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. “Anonymous Data” means data that is not associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

(a) Information You Provide to Us

We store various personal data that is needed to provide the products and services we offer to you. Nothing out of the ordinary, but please do read the full paragraph for details.

  • We collect Personal Data from you, such as your first and last name, gender and e-mail address, product registration number, billing information and password when you create an account to log in to our network (“Account”). Other information, such as your mailing address, telephone number, professional title and/or company name may be collected by us if you, voluntarily, provide us with such information.
  • If you use our Services on your mobile device, including through our Application(s), we may collect your phone number and the unique device id number.
  • If you tell us where you are (e.g., by allowing your Narrative Clip to send us your location), we store and use that information to provide you with location-based information.
  • When you order Products on our Site, our e-commerce platform provider, Shopify Inc., will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information. They store your data in a secure server behind a firewall. If you chose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. This information is protected using industry-standard encryption. For more insight, you may also want to read Shopify’s Terms of Service and Privacy Statement.
  • When you order Services on our Site we and, our payment systems service providers, Braintree and/or PayPal, will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information. This information is protected using industry-standard encryption. For more insight, you may also want to read Braintree’s and PayPal’s Terms of Service and Privacy Statement.
  • We retain information on your behalf, e.g. photographic material, GPS-information, time-stamps, comments and other information that you store using your Account.
  • If you provide us feedback or contact us via e-mail or our Application(s), we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. This information may be shared with third parties who help process and fulfill your purchases. When you contact us via our Application(s), we will also collect your mobile device model, software version and device carrier, Application version, total and free space, battery level and status, network type and country code.
  • When you post content (text, images, photographs, messages, comments or any other kind of content that is not your e-mail address) on publicly available parts of our Site, such as message boards, the information contained in your posting will be stored in our servers and other users will be able to see it, along with your profile photo and any other information that you choose to make public on your public profile page (“Profile”).
  • When you participate in one of our surveys, we may collect additional profile information.
  • If you contact us regarding customer care regardless of the channel, we use Zendesk and UserVoice to collect other types of Personal Data that you provide to us voluntarily, such as your operating system and version, product registration number, and other requested information. Please also see Zendesk’s Privacy policy and UserVoice’s Privacy policy
  • If you participate in a sweepstake, contest or giveaway on our Site, we may ask you for your e-mail address and/or home number (to notify you if you win or not). We may also ask for first and last names, and sometimes post office addresses to verify your identity. In some situations we may need additional information as a part of the entry process, such as a prize selection choice. These sweepstakes and contests are voluntary. We recommend that you read the rules for each sweepstakes and contest that you enter.
  • We may also collect Personal Data at other points in our Site that state that Personal Data is being collected.

(b) Information You Provide to Social Networking Sites.

The Services allow users to access Social Networking Sites to interact with friends and to share on Social Networking Sites. Any information that we collect from your Social Networking Sites account may depend on the privacy settings you have with that Social Networking Sites, so please consult the Social Networking Site’s privacy and data practices.

(c) Information Collected via Technology.

As most web services, we gather data on your patterns of using Narrative’s services. Please see the full paragraph for details on what data is gathered.

  • Information Collected by Our Servers. To make our Site and Services more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
  • Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. We do not link this automatically-collected data to Personal Data, other than to provide you with personalized content on our Site.
  • Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.
  • Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ Personal Data.
  • Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here.
  • Mobile Services. We may also collect non-personal information from your mobile device if you have downloaded our Application(s). This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the Application(s), and information about the type of device you use. In addition, in the event our Application(s) crash on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our Application(s). This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.
  • Google Analytics. We use Google Analytics to help analyze how users use the Site. Google Analytics uses Cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from Google Analytics only to improve our Site and Services. Google Analytics collects only the IP address assigned to you on the date you visit the Site, rather than your name or other personally identifying information. We do not combine the information generated through the use of Google Analytics with your Personal Data. Although Google Analytics plants a persistent Cookie on your web browser to identify you as a unique user the next time you visit the Site, the Cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

(d) Information Collected from You About Others.

Please make sure you have the potential consent needed from a third party you invite to Narrative.

If you decide to invite a third party to create an Account, we will collect your and the third party’s names and e-mail addresses in order to send an e-mail and follow up with the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to access and upload the third party’s names and e-mail addresses as required above. You or the third party may contact us at to request the removal of this information from our database.

(e) Information Collected from Third Party Companies.

Other companies’ data on you may be shared with us from time to time. Please make sure you have agreed to these companies sharing your information.

We may receive Personal and/or Anonymous Data about you from companies that provide our Services by way of a co-branded or private-labeled website or companies that offer their products and/or services on our Site. These third party companies may supply us with Personal Data. We may add this information to the information we have already collected from you via our Site in order to improve the Services we provide.

(f) Location Information.

You share your location data with Narrative by using Narrative’s products.

The Narrative Clip records your location information when it collects photographic information. Via the Clip, we collect your location information to make a map available to the recipients of your messages showing your location. When you contact us through our Application(s), we will gather information about the country code of your device.

5. Use of Your Personal Data

(a) General Use.

We use your personal data to serve you better

In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We use your Personal Data in the following ways:

  • facilitate the creation of and secure your Account on our network;
  • identify you as a user in our system;
  • provide improved administration of our Site and Services;
  • provide the Services you request;
  • provide you with customer care;
  • improve the quality of experience when you interact with our Site and Services;
  • send you an e-mail to verify ownership of the e-mail address provided when your Account was created;
  • send you administrative e-mail notifications, such as security or customer care and maintenance advisories;
  • respond to your inquiries related to employment opportunities or other requests;
  • make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback; and
  • send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Company.

(b) User Testimonials and Feedback.

We will not post your communication with us without your prior written consent, unless the communication takes place in an already open forum (e.g. blog comments or Facebook).

When we receive testimonials and comments from users who have had positive experiences with our Services through public channels, we may share such feedback without your consent. When we receive feedback through channels that are not available to the public, we always obtain the user’s consent prior to publishing this comment. When we publish this content, we may identify our users by their first and last name and may also indicate their home city, if the user has given his or her consent. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting you name with your feedback. If you make any comments on a blog or forum associated with your Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these blogs and forums.

(c) Creation of Anonymous Data.

Your personal data may be used in an anonymous version at an aggregated level, to help making our services and products better.

We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties, such as our affiliates, in our sole discretion. Such third parties will be required to honor this Privacy policy and to only use the Anonymous Data in the manner authorized by us.

6. Disclosure of Your Personal Data.

We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

(a) Third Parties Designated by You

You can share your own data with people and companies of your choice through Narrative’s services.

When you use the Services, the Personal Data you provide will be shared with the third parties that you designate to receive such information, including other websites, your friends, relatives and business associates. Depending on the type of access you grant to such third parties, they may also be permitted to edit the information you have provided to us and to designate others to access and edit such information. You may change your settings at any time as to who has access to your information by going to your account settings and changing your publishing options.

(b) Users.

Other users will only see your personal data if you let them.

We will share your Personal data with other Users only if they are designated by you and solely for the purpose of providing the Services.

(c) Third Party Service Providers.

To offer Narrative’s products and services, we sometimes need to let third party services see your personal data. These third parties are not allowed to use your data for any other reason than what we request.

We may share your Personal Data with third party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to the Company. These third party service providers are required not to use your Personal Data other than to provide the services requested by Company.

(d) Affiliates.

We may share your Personal Data with companies we control or are controlled by. This privacy policy governs everyone’s use of your personal data.

We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

(e) Corporate Restructuring.

This privacy policy is tied to Narrative as a company and your personal data Is treated as a company asset.

We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

(f) Social Networking Sites.

If you choose to share your personal data with a social networking site, you are aware that Narrative cannot guarantee how that site uses your data.

. Some of our Applications and Services may enable you to post content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.

(g) Public Profile.

Nothing of the information you provide us with is made public unless you explicitly post it to publicly available parts of our Site and Services. Be careful what data you make public.

Certain portions of the information you provide to us may also be displayed in your Profile. By default, your Personal Data is private and available only to you. If you provide certain information in public parts of your profile, such information will be public. Your photos, posts, friends, and other content that you choose to make public, either by posting on the Site or by other means, are also meant for public consumption. We may display this content on the Site and further distribute it to a wider audience through third party sites and services. Once displayed on publicly viewable web pages, that information can be collected and used by others. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it is very important that you do not put Personal Data in your posts. Just like with any other information shared on the Internet, once you have posted information publicly, while you will still be able to edit and delete it on the Site, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others (e.g., search engines).

(h) Other Disclosures.

Narrative will never disclose your content with anyone else unless either you have voluntarily shared it yourself or if we have very strong reasons to believe we very much have to comply to a formally filed request. In the latter case, we will always inform you on the request and give you the option to disclose the requested content yourself. Narrative will always do everything reasonable possible to protect your content.

While Narrative will not disclose Your Content and/or information to any governments or entities without your expressed consent, we will share Content if we receive a request to do so, and

a)if we believe in good faith that we have no legal options to refuse such a request; e.g. in connection with a legal investigation, to comply with relevant laws or to respond to subpoenas or warrants served on the Company;

b) if it is necessary to protect the safety of any person from death or serious bodily injury,

c) if it is necessary to protect and defend us or any of our users from fraud or abuse or in defense of our or our users’ rights of property; or

d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

If we are presented with such a request, Narrative will notify all affected users by e-mail, no matter whether we determine that data should be disclosed. Upon receipt of such information, you will be given the opportunity to actively consent to disclosure of content and/or information to the specified government or entity for the specified purpose at the specified time. If you consent to disclosing information, Narrative will comply with the request in question without making further investigations of the lawfulness nor any other aspects of the request. If you do not consent, we will make reasonable investigations to ensure that one or more of the above criteria are fulfilled by the request to disclose data. If we find that the request is not in compliance with any of the aforementioned criteria, we will refuse to disclose the content.

If we provide your Narrative files to a law enforcement agency as set forth above, we will remove Narrative’s encryption from the files before providing them to law enforcement.

Third Party Websites.Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

7. Your Choices Regarding Information.

You have several choices regarding the use of information on our Service:

You can always choose to not receive more emails from us, with the potential exception of communication strictly tied to the services.

(a) Email Communications. We will periodically send you free newsletters and e-mails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

You can always choose not to accept cookies at Narrative’s websites, but it may result in you not being able to fully use our websites.

(b) Cookies. . If you decide at any time that you no longer wish to accept Cookies from our Service for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. Consult your browser’s technical information. If you do not accept Cookies, however, you may not be able to use all portions of the Service or all functionality of the Service. If you have any questions about how to disable or modify Cookies, please let us know at the contact information provided below.

You can always choose not to share your data with third party social networks.

(c) De-Linking SNS. If you decide at any time that you no longer wish to have your SNS account (e.g., Facebook) linked to your Account, then you may de-link the SNS account in the “preferences” section in your account settings. You may also manage the sharing of certain Personal Data with us when you connect with us through an SNS, such as through Facebook Connect. Please refer to the privacy settings of the SNS to determine how you may adjust our permissions and manage the interactivity between the Services and your social media account or mobile device.

You can always change the personal data you share with us and request for it to be deleted. We will do our best to never keep your data longer than needed.

(d) Changing or Deleting Your Personal Data You may change any of your Personal Data in your Account by editing your profile within your Account or by sending an e-mail to us You may request deletion of your Personal Data by us, and we will use commercially reasonable efforts to honor your request. Please note that we may be required by law to keep such information and not delete it, or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements. We strive to never keep any Personal Data longer than absolutely necessary.

You can always uninstall Narrative’s applications. This does not delete your data from our Site and Services.

(e) Applications. You can stop all collection of information by the Application(s) by uninstalling the Application(s). You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network. Please note that such uninstallation alone does not delete your Personal Data from our Site and Services.

8. Transfer of information to other countries

Narrative’s servers are located at numerous places in the world and your data may be visiting other countries than your own. The legal rights of these countries may vary, but your data will always be processed as described in this privacy policy.

We process information about you on servers located in a number of countries. This means that we may share your information with other Narrative subsidiaries or affiliates for the purpose of them providing you with our services or carrying out any of the activities specified in this Privacy Policy. We may also subcontract this processing to, and subsequently share your information with, third parties located in countries other than your home country. This means that your information can be transferred to, and processed by, companies or other third parties identified above, located in a country outside of the EEA and Switzerland, where you may have fewer legal rights in relation to your information. Your information will, however, be processed in every country only as described in this Privacy Policy. By using our Services, you expressly consent to your information being used as described in this section.

9. Security of Your Personal Data.

We will take all means necessary to keep your personal data safe and we highly recommend you to do the same.

  • For online payments, we use the payment e-commerce platform of Shopify and the services of Braintree and PayPal. We do not process, record or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to the Privacy policies of Shopify, PayPal and Braintree respectively.
  • The Company is committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure. We also require you to enter a password to access your Account information. Please do not disclose your Account password to unauthorized people. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while Company uses reasonable efforts to protect your Personal Data, Company cannot guarantee its absolute security.

10. Changes to This Privacy Policy

We will inform you on any changes to this privacy policy within 30 days before the change is made.

This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our Site. Any changes to this Privacy Policy will be effective upon the earlier of three (3) weeks following our dispatch of an e-mail notice to you or , three (3) weeks following our posting of notice of the changes on our Site or on the earlier date after notice when you use our Services. These changes will be effective immediately for new users of our Service. Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us. Continued use of our Site or Service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

11. Your Stored Information

You have a legal right to a copy of all the personal information about you held by us. You also have a right to correct any errors in that information.

Tell us what you think about this privacy policy and let us know if you want a copy of the personal information we hold about you.

Please email any request for such a copy, questions, concerns or comments you have about this Privacy Policy on or write to us at:

Narrative AB
Att: Privacy
Brahegatan 60
SE-114 37 Stockholm
Swedish registration No: 556870-9520
VAT No: SE556870952001
E-mail address: